Have you ever had a Hollywood A-Lister casually say, “Hey, let’s start a sports franchise?” Probably not, but today’s guest has.
Immerse yourself in the world of investing in sports as Greg Dowling sits down with prominent American venture capitalist, Kara Nortman. Kara, shares her journey in becoming the visionary founder of Monarch Collective, a gender-equality group of venture capitalists in effort to increase diversity and the co-founder of Angel City FC. All of which started with a quest to purchase a U.S. jersey at the 2015 FIFA Women’s World Cup. Discover investment strategies, challenges, and triumphs that shaped these groundbreaking women-led sports ventures. Kara breaks down underwriting, expanding media rights, commercialization, and maximizing returns, providing insight for investors. Kara provides raw and unfiltered insights into the dynamic world of sports investing. Join us, we hope you get a kick out of it.
| 0:00 | Introduction |
| 0:36 | Episode Introduction |
| 1:15 | Introduction on Kara Nortman |
| 1:50 | The Rise of Angel City FC |
| 8:07 | Bringing People into the Fold |
| 13:10 | Connecting with Athletes |
| 14:57 | HBO, Dreams, and Raising Capital Pre-Covid |
| 21:15 | Behind the Brand “Monarch Collective” and Building Community |
| 25:17 | Underwriting a Sports Franchise Investment |
| 26:55 | Expanding Media Rights |
| 29:24 | Commercializing New Leagues and Revenue Streams |
| 33:12 | Maximizing Returns as an Investor |
| 33:59 | Kara’s Background at InterActiveCorp (IAC) |
| 40:05 | The Story of “All Raise” |
| 42:15 | Fund Progression |